In the run up to the WOMEX Conference, this is the introduction to a series of posts taking a detailed look at how museums and other cultural institutions are using apps and other mobile web technologies.
8 October, 2012
The posts are adapted from a chapter I wrote for the 2011 book Interactive Galleries: digital technology, handheld interpretation and online experiences. As a producer, presenter and consumer of a range of mobile media, I was asked to evaluate apps versus other kinds of mobile web technologies as tools for reaching new audiences. In the course of research, talking to colleagues from a range of organisations and backgrounds, I become convinced that museums and cultural institutions are actually at the forefront of innovative, rich, mobile digital content, putting them ahead of other, perhaps more likely, industries, such as the broadcast media or publishing.
In a few weeks, I’ll be presenting on a similar topic at the WOMEX (World Music Expo) Conference in Thessaloniki together with digital museologist Elena Lagoudi. Our talk is called Digital Culture: what can the world music industry learn from museums? Once again, it’s an in-depth look at apps and the mobile web. But this time, we’re trying to work out which tools, strategies and ideas can be applied to world music. How can digital content in museums inspire world music artists, promoters, labels and distributors to find new ways to broaden their audiences? More information, including time, date and location, is available here.
1. Digital Culture: The mobile revolution – challenges and opportunities of the mobile web.
2. Digital Culture: “To app…” – what’s out there, what can apps deliver, some sound advice on app production and marketing.
3. Digital Culture: “…not to app” – what else does the mobile web have to offer? A whirlwind tour of podcasts, QR codes, APIs, social media and more.
I hope this series can be the starting point of a discussion about digital culture that we’ll finish at WOMEX. I look forward to hearing your thoughts, suggestions and aspirations for digital culture and world music, and I look forward to seeing you in ‘omorfi Thessaloniki’.