This is the last of a series of posts looking at how cultural institutions are using apps and other mobile web technologies to engage their audiences. The previous post took an in-depth look at apps. Here, I’ll be looking at some other mobile web technologies.
19 October, 2012
Let’s consider what organisations can achieve if they decide ‘not to app’. Bearing in mind the prediction that by 2013, most of us will be browsing the web on a mobile device – there has never been a better time to think about adapting online presence for mobile. There are many things that cultural institutions can do in this area. Here are just a few:
In the run up to the WOMEX Conference, this is the introduction to a series of posts taking a detailed look at how museums and other cultural institutions are using apps and other mobile web technologies.
8 October, 2012
The posts are adapted from a chapter I wrote for the 2011 book Interactive Galleries: digital technology, handheld interpretation and online experiences. As a producer, presenter and consumer of a range of mobile media, I was asked to evaluate apps versus other kinds of mobile web technologies as tools for reaching new audiences. In the course of research, talking to colleagues from a range of organisations and backgrounds, I become convinced that museums and cultural institutions are actually at the forefront of innovative, rich, mobile digital content, putting them ahead of other, perhaps more likely, industries, such as the broadcast media or publishing.