This is part of a series of posts looking at how cultural institutions are using apps and other mobile web technologies to engage their audiences. In a previous post, I sketched out the broader challenges and opportunities of the ‘mobile revolution’. Here, I’ll be looking specifically at apps.
13 October, 2012
Choosing to create an app must – in the end – be informed by the available budget. At the time of writing, based on personal experience and conversations with software developers and museum practitioners and taking internal staff costs into consideration, apps can cost anything from around £8,000 to £40,000. For smaller cultural institutions, this may appear prohibitive. But by their very nature, apps cut across the traditional functions of curatorial-interpretation on the one hand and marketing-outreach on the other; so they might draw on funding from across those departments. Institutions might consider whether an app could achieve the same amount of publicity as a city poster campaign, bring in a larger audience than a re-design of the website, or be used to deliver the handheld interpretation at a temporary exhibition.
But what can apps actually do? In broad terms, based on the nature of their content, apps can be divided into three categories:
This is part of a series of posts looking at how cultural institutions are using apps and the mobile web to engage their audiences. Here, I’ll take a look at the ‘mobile revolution’ and consider the challenges and opportunities of the mobile web.
9 October, 2012
For several years, we’ve been living through a mobile revolution; this is the tipping point. In 2011, across the world, internet capable mobile devices began to outnumber computers. This year, they may well outnumber us.
App producer Miranda Hinkley gives us a preview in Museum ID Magazine:
30 August, 2010
To enter the V&A’s Quilts: 1700-2010 is to step into a private, inner world created by hundreds of hands. In places this world is centuries old, in others contemporary, but it’s always haunting, complex and quirkily beautiful. My challenge as producer of the exhibition guide was to do it justice on a mobile, digital platform; Apple’s iPod touch.
Miranda created this iPhone app when she was Producer at Discovery (now Antenna International). Packed with stories, photographs, video and interactive images that let you zoom in and out for a stitch-by-stitch view, Quilts was available in gallery and online, through the Apple Store.
Click here to download, or for more about the production process, read Miranda’s article for Museum ID Magazine.