This is the last of a series of posts looking at how cultural institutions are using apps and other mobile web technologies to engage their audiences. The previous post took an in-depth look at apps. Here, I’ll be looking at some other mobile web technologies.
19 October, 2012
Let’s consider what organisations can achieve if they decide ‘not to app’. Bearing in mind the prediction that by 2013, most of us will be browsing the web on a mobile device – there has never been a better time to think about adapting online presence for mobile. There are many things that cultural institutions can do in this area. Here are just a few: