In the run up to the WOMEX Conference, this is the introduction to a series of posts taking a detailed look at how museums and other cultural institutions are using apps and other mobile web technologies.
8 October, 2012
The posts are adapted from a chapter I wrote for the 2011 book Interactive Galleries: digital technology, handheld interpretation and online experiences. As a producer, presenter and consumer of a range of mobile media, I was asked to evaluate apps versus other kinds of mobile web technologies as tools for reaching new audiences. In the course of research, talking to colleagues from a range of organisations and backgrounds, I become convinced that museums and cultural institutions are actually at the forefront of innovative, rich, mobile digital content, putting them ahead of other, perhaps more likely, industries, such as the broadcast media or publishing.
Most of us now use mobile devices to connect to the web. Nightjar’s mobile content is rich, imaginative and has the user at heart. Here’s a selection of recent projects.
A two-hour, GPS-triggered tour of Malta and Gozo, designed to be used on fifteen different bus routes around the islands. The tour was delivered in English, French, German, Spanish, Italian and Maltese, and thanks to special receivers mounted in the seats, passengers just select their language, sit back and enjoy the ride. The tour covers everything from the Grand Harbour to sleepy seaside towns, from the world-famous prehistoric site of Ggantija to a World War II shelter, and from limestone quarries to typical Maltese cuisine.
Miranda created this iPhone app when she was Producer at Discovery (now Antenna International). Packed with stories, photographs, video and interactive images that let you zoom in and out for a stitch-by-stitch view, Quilts was available in gallery and online, through the Apple Store.
Click here to download, or for more about the production process, read Miranda’s article for Museum ID Magazine.
Since 2007, Miranda has presented the monthly National Gallery podcast: fifteen minutes of news and interviews on exhibitions, events and old favourites from the permanent collection. From Caravaggio to Yinka Shonibare and from Grayson Perry to the Flemish primitives, episodes are available as audio, or audio enhanced with images, from the National Gallery website.
Click here for more, or paste this link into your feed reader to view all episodes or subscribe:
Produced by Cathy FitzGerald for Antenna International.
Nightjar created this iPod-ready, paid course for Careershifters.org, a groundbreaking social enterprise providing hands-on support for career change. It was produced as part of a wider consultancy encompassing digital strategy and content, which included streamed and downloadable audio and video content for web and mobile.
Check the Careershifters site for free samples and downloads.