This is the last of a series of posts looking at how cultural institutions are using apps and other mobile web technologies to engage their audiences. The previous post took an in-depth look at apps. Here, I’ll be looking at some other mobile web technologies.
19 October, 2012
Let’s consider what organisations can achieve if they decide ‘not to app’. Bearing in mind the prediction that by 2013, most of us will be browsing the web on a mobile device – there has never been a better time to think about adapting online presence for mobile. There are many things that cultural institutions can do in this area. Here are just a few:
This is part of a series of posts looking at how cultural institutions are using apps and other mobile web technologies to engage their audiences. In a previous post, I sketched out the broader challenges and opportunities of the ‘mobile revolution’. Here, I’ll be looking specifically at apps.
13 October, 2012
Choosing to create an app must – in the end – be informed by the available budget. At the time of writing, based on personal experience and conversations with software developers and museum practitioners and taking internal staff costs into consideration, apps can cost anything from around £8,000 to £40,000. For smaller cultural institutions, this may appear prohibitive. But by their very nature, apps cut across the traditional functions of curatorial-interpretation on the one hand and marketing-outreach on the other; so they might draw on funding from across those departments. Institutions might consider whether an app could achieve the same amount of publicity as a city poster campaign, bring in a larger audience than a re-design of the website, or be used to deliver the handheld interpretation at a temporary exhibition.
But what can apps actually do? In broad terms, based on the nature of their content, apps can be divided into three categories:
This is part of a series of posts looking at how cultural institutions are using apps and the mobile web to engage their audiences. Here, I’ll take a look at the ‘mobile revolution’ and consider the challenges and opportunities of the mobile web.
9 October, 2012
For several years, we’ve been living through a mobile revolution; this is the tipping point. In 2011, across the world, internet capable mobile devices began to outnumber computers. This year, they may well outnumber us.
In the run up to the WOMEX Conference, this is the introduction to a series of posts taking a detailed look at how museums and other cultural institutions are using apps and other mobile web technologies.
8 October, 2012
The posts are adapted from a chapter I wrote for the 2011 book Interactive Galleries: digital technology, handheld interpretation and online experiences. As a producer, presenter and consumer of a range of mobile media, I was asked to evaluate apps versus other kinds of mobile web technologies as tools for reaching new audiences. In the course of research, talking to colleagues from a range of organisations and backgrounds, I become convinced that museums and cultural institutions are actually at the forefront of innovative, rich, mobile digital content, putting them ahead of other, perhaps more likely, industries, such as the broadcast media or publishing.